Analyze the usability for a new website prototype for an AI startup company.
Usability Analysis, Competitive Analysis, UX Design, UI Design.
Successfully conducted a usability audit and created a comprehensive report with usability feedback.
I completed a comprehensive usability analysis for the startup company as they began finalizing their website design.
A startup in the AI tech space approached me with a set of wireframes for their new homepage. Their goal was to communicate their value clearly and convert visitors into early adopters. However, as is common with early-stage design drafts, their homepage wireframes lacked clarity, hierarchy, and consistency. The content was dense, the visual rhythm felt off, and the overall page didn’t guide users smoothly toward a key action.
The wireframes resembled the layout of a modern tech product site (similar to d-id.com), but the company needed help translating their ambitious vision into a user-centered experience that felt trustworthy, modern, and conversion-focused.
I conducted a detailed usability audit of the homepage wireframes, which consisted of 10 unique sections. Using a mix of heuristic evaluation and UX best practices, I reviewed the layout with a focus on visual hierarchy, content clarity, spacing, element placement and consistency.
I delivered a comprehensive audit report that outlined high-priority issues and offered concrete design suggestions to improve readability, visual flow, and user engagement. I also provided annotated screenshots with markup for clarity and included visual examples to illustrate UX best practices.
This project was a great example of how usability guidance early in the design process can dramatically improve a product’s clarity and effectiveness. Many startups focus on features, but overlook how users perceive and navigate their offering on first glance.
By applying UX principles to early wireframes, we avoided costly rework down the line and gave the team a clearer blueprint for building a more user-friendly, high-converting landing page.
This project reaffirmed the value of usability audits not just for finished websites, but also during the design phase, when strategic design feedback can have the biggest impact.
Whether you’re starting from scratch or need a refresh, I’d love to hear about your project. Reach out for a quick chat or a free quote.